If you’ve ever fallen down the rabbit hole of furniture flips, chances are you’ve seen the bold, velvety finishes of DIY Paint by Debi’s Design Diary. But what makes it different from other chalk-style paints on the market?

At The Stilwell House, we’ve worked with dozens of paint brands—but DIY Paint remains one of our top favorites for good reason. Whether you’re a seasoned furniture artist or a weekend hobbyist, this clay-based paint is a game-changer.

What is DIY Paint?

DIY Paint is a highly pigmented, clay-based paint made in the USA. It’s water-based, non-toxic, and eco-friendly. Unlike traditional chalk paints that often include latex or acrylics, DIY Paint is made from natural minerals and clay, giving it a rich, matte finish and dreamy blendability.

What Makes It So Special?

1. No Priming or Sanding Required

DIY Paint adheres to most surfaces without the need for prep—yes, really! Wood, metal, glass, and even fabric can become your next canvas.

2. Vibrant, Blendable Colors

Thanks to its ultra-high pigment load, DIY Paint delivers deep, saturated color in just one to two coats. And the creamy texture makes it ideal for blending, distressing, and layering techniques.

3. Water-Reactivated for Artistic Flexibility

This paint isn’t just beginner-friendly—it’s highly adaptable. Because it’s water-reactivated, you can thin it down to a wash or even create watercolor-style effects. Whether you’re blending two tones or creating soft shadows, water gives you more time and control.

4. Non-Toxic & Kid-Safe

No harsh smells or VOCs here. DIY Paint is made with peace of mind in mind, which makes it perfect for indoor projects, family-friendly crafts, and nurseries.

Customer Favorite Colors

We carry the full collection of DIY Paint colors, but here are a few that fly off the shelves at The Stilwell House:

   •   Bohemian Blue – A rich, moody teal that makes a statement

   •   White Swan – A crisp, clean white for a timeless finish

   •   Apothecary – A soft vintage green with soulful character

   •   Kissing Booth – A playful pink perfect for bold accents

 

How to Use DIY Paint

1. Clean your surface – No sanding required, just wipe away dust and oils.

2. Stir gently – Don’t shake it!

3. Apply with a quality brush – Try our favorite brushes for a smooth or textured finish.

4. Let it dry, then seal it with your choice of wax or topcoat.

Want to add more depth? Combine DIY Paint with IOD stamps and transfers for extra personality and charm.

 

Our Tip: Try a Wash or Watercolor Effect

Add water to DIY Paint to create a sheer wash of color—perfect for soft finishes on raw wood, layering color, or creating painterly effects on canvas and paper. You don’t have to be a pro to get a beautiful result.

Ready to Get Started?

Explore our DIY Paint collection and stock up on your favorite colors, brushes, and finishes. Whether you’re painting furniture, art, or small crafts, DIY Paint is one of the most forgiving, creative, and joy-sparking paints you’ll ever use.

Visit us in-store or browse online—we’re always here to help you make something beautiful.